CRUSH X - Hyper. Viral. Extreme. Experience INFLUENCE like no other.

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This time The Social Idol is bringing a new authentic experience format called Crush X - a hyper-fast social content, product discovery and PR hybrid physical & social experience for brands and creators together in a highly interactive night.

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Crush X is more than just an event — it is a vibrant meeting ground where brands, storytellers, and digital creators come together to spark powerful collaborations powered by Crush App. 

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Set in an energetic atmosphere, the event brings together forward-thinking brands and dynamic content creators in one space to connect, discover opportunities, and turn creativity into measurable impact. "Try -Experience-Share-Earn" ecosystem - where the assembly of our exclusively invited Crush Creator groups will power up any singular influencer visits,  product seeding or content activations, all in one night. 

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At the heart of the experience is the Crush platform, designed to bridge the gap between brands looking for authentic voices and creators seeking meaningful longer term ambassadorial partnerships. During the event, brands showcase their products, campaigns, and stories, while creators explore collaboration opportunities that can transform everyday content into powerful influence and affiliate-driven sales.

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What makes Crush X event special for you:

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1. Real Connections
Brands meet creators face-to-face, building genuine relationships beyond emails and DMs.

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2. Creator Discovery
Content creators showcase their unique styles, niches, and audiences — giving brands the chance to find the perfect voices for their campaigns.

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3. Collaboration Opportunities
From influencer marketing campaigns to affiliate partnerships through the Idol Crush app, the event opens doors to new revenue streams and creative projects.

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4. Live Social Content Activations
Turn the room into a live social content engine where multiple , brand-applicable sector creators, influencers and KOLs discover multiple products throughout the night and immediately share stories, reels, POVs and other social content - where both creators & brands gain real-time data visibility, engagements of actual product samples & trials and social amplifications,  

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5. A Social Networking Experience
Relaxed conversations, engaging showcases, and lively networking create an environment where ideas flow naturally and partnerships begin. Creators meet creators. Brands meet creators. Media meets new products and brands.

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The Social Idol celebrates the power of modern influence — where authentic creators and visionary brands come together to build stories that audiences trust.

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At The Social Idol, every connection has the potential to become a campaign, every story can become a sale, and every creator can become a brand’s most powerful voice.

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Event Flow:
5:00PM: Preview for ICON+

7:00PM: Crush X Opening  + Brand Owners Showcases
8:00PM: Brand Experiences + Activations
9:30PM: Leadership Board Awards + Closing
1000PM to 0100AM onwards : Networking + Dance Party 

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Date : 2nd Oct 2026 (Friday)

Crush Venue : PORT37 , 37 Keppel Road, #04-01D, Singapore 089064